Influencer Marketing for Painters and Remodelers: Before-and-After Content That Sells

Painters and remodelers can use influencer marketing to showcase dramatic transformations through before-and-after content. Partnering with local home design, DIY, or lifestyle creators helps attract homeowners who are ready to invest in renovations.

Why It Works for Painters & Remodelers

• Visual proof sells. Seeing transformations makes homeowners imagine their own.

• Trust matters. Homeowners want referrals before hiring contractors.

• Local reach. Influencers connect with homeowners in your service area.

Campaign Ideas

1. Before-and-After Reveals

   Influencer films the project from start to finish → powerful visual transformation.

2. DIY vs. Professional

   Creator shows why hiring a pro beats doing it themselves.

3. Room Makeovers

   Partner with a local lifestyle influencer to showcase a kitchen, bathroom, or outdoor remodel.

4. Seasonal Campaigns

   “Get your home holiday-ready” or “Summer backyard refresh.”

5. Homeowner Testimonials

   Influencer documents their own project and experience with your team.

Example Campaign

• Business: Local remodeling contractor

• Goal: Get more kitchen remodel leads

• Influencer: Local home design influencer with 12k followers

• Content: IG reel before-and-after kitchen transformation

• Result: 5 new consultation requests in one week

Pro Tips

• Always secure photo/video rights to use in your portfolio and ads.

• Focus on niches like moms, DIY lovers, or new homeowners.

• Keep branding subtle—let the work shine.

Before-and-after content is one of the most powerful tools painters and remodelers can use. Influencers help amplify it to the right local audience.

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Seedly makes it simple for remodelers to partner with local creators. Post your first project today and start filling your calendar.