How to Write a Creator Brief That Gets Results
A creator brief is a simple document or message that outlines your expectations for an influencer partnership. The best briefs are short, clear, and flexible—explaining what you want while leaving room for the creator’s voice and creativity.
Why a Creator Brief Matters
Without a brief, expectations can get lost. A clear brief helps ensure you get the type of content you want, while the creator understands exactly what’s expected.
What to Include in a Creator Brief
Business Overview → Who you are, what you offer, and your target customer.
Goal of the Campaign → Awareness, leads, bookings, or content creation.
Deliverables → One Instagram reel, three stories, one TikTok, etc.
Timeline → When you’d like the content to go live.
Key Messages → A few points you’d like included (example: “Family-owned,” “Serving Georgetown for 15 years”).
Do’s and Don’ts → Guidance like “Show the food inside the restaurant” or “Avoid mentioning competitor names.”
Compensation → What the creator will receive (free service, product, or payment).
Usage Rights → Can you repost the content? Use it in ads?
Example Brief for a Restaurant
Overview: Family-owned taco spot in Georgetown.
Goal: Drive new foot traffic and awareness.
Deliverables: One TikTok + three Instagram stories.
Timeline: Next two weeks.
Key Message: “Best street tacos in town.”
Compensation: Free meal for two + $100.
Rights: We can repost on our social accounts.
Pro Tip
Keep it under one page. A brief isn’t meant to control—it’s meant to guide. The best content happens when creators put their spin on it.
A strong creator brief is the foundation of a successful influencer campaign. Clear expectations save time, reduce misunderstandings, and lead to better content that gets results.
Seedly helps you send clear briefs directly through the platform. Post your job today and connect with creators who know how to deliver.
