How to Find the Right Local Influencers for Your Small Business
The best way to find local influencers for your small business is to look where your customers already spend time—on Instagram, TikTok, and Facebook groups. Search local hashtags, explore location tags, and notice who people in your community follow. The right influencer isn’t always the one with the biggest following—it’s the one who has trust and engagement with your exact audience.
Why Finding the Right Influencer Matters
Not every influencer is a good fit. For a small business, it’s more important that an influencer has the right audience than a massive following.
A restaurant wants local foodies who live nearby—not a traveler with 100k followers in another state.
A med spa should work with women who regularly share beauty and self-care, not a general lifestyle blogger with little beauty content.
A painter will get more leads from a local DIY or home design influencer than from a travel blogger.
Where to Look for Local Influencers
Instagram Hashtags & Location Tags → Search hashtags like
#AustinFoodie,#GeorgetownTX,#LibertyHillMoms.TikTok Search → Type in “Georgetown restaurants” or “Austin med spa.”
Facebook Groups → Parenting groups and local business groups often have micro-influencers.
Seedly Creator Network → Post your job and get applications from vetted local creators.
What to Look for in a Local Influencer
Engagement over followers.
Audience fit.
Consistency.
Content style.
How to Reach Out
Keep it simple and personal:
Hi [Name], I love your content! I own [business] in [city] and think your audience would really enjoy [service/product]. I’d love to invite you to try it in exchange for a post or video. Let me know if you’re interested!
Pro Tip
Don’t just look for the “biggest” influencers. The sweet spot for small businesses is often micro-creators with 2,000–10,000 followers—their audiences are more engaged, local, and responsive.
Finding the right influencer isn’t about chasing big names—it’s about finding local people who already influence your ideal customers.
Ready to skip the search? Seedly connects your business directly with vetted local creators. Post your first job and start getting applications today.
